SRAM
Building a flexible design framework
A multi-brand solution
The bicycle component manufacturer sought to develop a scalable solution for the future, aiming to integrate their multiple brands into a single content management system. The proposed conceptual work focused on enriching their online brand presence and establishing a seamless experience for both users and content editors.
A focus on search
Based on user research findings, it was revealed that there was a notable lack of confidence among users when it came to locating and ordering the correct part. To enhance trust in the ordering process, we proposed the implementation of an enhanced search experience that minimizes any potential obstacles or difficulties.
Flexibility for scalability
Our objective was to develop a solution that could be easily expanded as needed. We specifically crafted it with the flexibility of customizable templates in mind, enabling each of SRAM's brands to stand out and make a lasting impression.
Pro recommendations
In our preliminary research, we uncovered an insight that individuals seeking information about cycling turned to fellow biking enthusiasts for guidance. Based on that finding, we proposed the development of compelling content aimed at assisting users in refining their search based on insights from respected members of the cycling community.
Education & engagement
We suggested the integration of a new educational feature into the solution. The proposed configurator simplifies the process for users to discover their perfect setup and enhances their level of engagement.
